Wednesday, February 3, 2016

Marketing Your Salon with Social Media

Social media posts should entice your customers to crave more interaction and communication. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.

Post facts, information or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea or tweet about how your business is for the woman that loves classic beauty.

Sample of  engaging photo using products of interest

You should post pictures that your demographic will respond to and react to in a positive way. All pictures, captions or tweets should match the tone of your brand and be in line with your target age group. Before you post anything on social media, make sure it is something you feel your customer would want to talk about or be interested in.

Nail salons should post content such as nail health and beauty tips or the latest how-to guides or engaging content related to your business that is available in a short, easy to read format. Examples would be an intriguing photo with a simple caption, a short list of beauty tips, a fun beauty vine video or an infographic. These types of content are interactive and appealing to your target audience.

Facebook provides the perfect way for you to share your services, post photos of your unique nail art or create contests or giveaways to promote brand loyalty and spread awareness of your brand.

In today’s Facebook era, it is rare that you would find a customer who isn’t a member of the social media site. Therefore, it is the perfect medium to communicate with customers. Here are two tips for marketing your nail salon on Facebook:

1. Write relevant posts that engage consumers - Write posts that customers want to respond to and will enjoy giving their opinion on. An example of this would be to ask questions like “Summer has officially begun! What will be your nail style cut of choice?” This type of conversation starter is relevant, personalized, and something that majority of salon-goers would enjoy discussing.

2. Post pictures, and lots of them! - One of the best ways businesses can use Facebook is as a visual medium. Your nail salon should be showcasing the work that it is most proud of. Whether that be fun holiday-themed manicures or gorgeous bridal party nail looks. Pictures provide an outlet to show what you can do. As a bonus, pictures are engaged with more than text-only posts, in fact 120% more , therefore these can also help to bring new referrals through your front doors as your current customers share the photo with their
own personal networks.

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